APT is claiming the status “head of the river”
in the Australian and New Zealand market
after it was revealed that the company’s 2010-
11 river cruise market growth was 36%,
compared to the overall river cruise market
growth as reported in the latest International
Cruise Council Australasia (ICCA) report of 22%.
“This above average growth rate has given us
over 40% of the market here, which we’re
thrilled about,” said APT chief executive officer,
Chris Hall.
“It also means we are the largest operator,
with the remaining market being shared by ...
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 24 May 12
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