THE needs and wants of consumers has
driven APT to launch a revamped “smart”
website, which provides more detailed
information about APT’s tours, cruises,
destinations and travel styles.
Featuring around 1,200 itineraries, supported
by maps, images, video, virtual tours, day-today
schedules, accommodation, dining options
and cruise ship deck and suite plan, the new
site features rich and immersive photo and
video galleries and virtual tours.
The website design was based on extensive
consumer research and testing, and according
to APT “continues to be an excellent resource
for retail travel agents”.
...
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 24 May 12
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