Carnival Cruise Lines is
continuing its climb back up the
consumer perception ranks in the
US, voted by BrandIndex as the
most improved brand of 2014.
The YouGov BrandIndex Buzz
Rankings Report found Carnival
improved by nearly double the
level of the second ranked brand.
A number of trade & consumer
initiatives has helped the line
regain ground lost after a
disastrous period in early 2013
which saw a range of high-profile
incidents and negative headlines.
Such initiatives in the US market
include the Carnival LIVE concert
program, Seuss at Sea, the Great
Vacation Guarantee and more.
