Princess Cruises today announced a partnership to become a Proud Partner of the Chicago Bears, including a fan-based sweepstakes, expanding the cruise line’s presence in this market.
As part of the partnership, Chicago Bears fans will have the opportunity to win a seven-day cruise to the Caribbean, sailing roundtrip from Ft. Lauderdale. The sweepstakes runs through December 31, 2014, and fans can enter at princess.com/chicago. Fans will also have access to special cruise deals from Princess throughout the season.
“Princess Cruises sources a large number of guests from Chicago,” said Gordon Ho, senior vice president of global marketing for Princess Cruises. “Not only do Chicagoans have a passion for their home team but our research tells us that Bears fans also have a passion for exploring the world on cruise vacations. So we think that bringing the two together is a winning combination.”
Princess is also partnering with the Seattle Seahawks, Houston Texans, and San Francisco 49ers to conduct similar marketing initiatives in each city.
Princess Cruises football fans can catch more of the action than ever before aboard 13 of its ships as the line is showing the most highly watched games the NFL has to offer on its signature Movies Under the Stars screens, and throwing a party each week to celebrate. Guests will be “ready for some football” while sailing through the balmy waters on a Caribbean cruise or enjoying cruising from the West Coast, with the game showing on a giant LED screen above the pool.
Each Monday, ships will offer football viewing parties, bringing the best of the American football experience on deck. Guests can enjoy their favorite nibbles such as hot wings, burgers, hot dogs, chips and salsa, pizza, and other party foods football fans would enjoy during a traditional BBQ in a stadium parking lot or while hosting a football get-together. Beer buckets and team-inspired drink specials will add to the experience.
Princess offers a variety of seven-day Eastern and Western Caribbean cruise vacations roundtrip from Ft. Lauderdale, sailing from November 2014 through April 2015.
SOURCE Princess Cruises