Passengers will be able to
tailor inclusions of their Celebrity
Cruises fares from 09 Aug when
the line implements a new tiered
pricing structure.
Dubbed ‘Go! Big, Better, Best’,
the new fare structure is based
on the line’s popular ‘123Go!’
Promotion which has been run
several times in recent years.
The levelled system starts with a
base fare on an Oceanview cabin
or higher, which the first two
passengers in a cabin can increase
by building in their chosen mix of
inclusions from a list of four.
Available options include a
Classic Beverage Package for two,
unlimited onboard internet access
for two, prepaid gratuities and/or
$150 credit per person to spend.
From the base Oceanview fare,
one choice is included, with a
second extra available for $20pp
per day or $60pp per day for the
entire complement of four.
Passengers booking all four
will also receive an upgrade to a
Premium Beverage Package.
Interior cabins do not fall under
the new pricing structure and will
remain at normal price with no
option to add any inclusions.
Celebrity Cruises says the new
system makes it the first line to
offer an all-inclusive package
flexible for guests and rewarding
for agents as they upsell.
Commercial director Sean
Treacy said the structure provided
certainty that fares similar to the
123Go! promotion would remain.
“Not only will agents have
more opportunities to increase
their commission when they
upsell a package, we believe the
simplified and inclusive pricing
structure will entice new cruisers,
providing business growth
opportunities for our trade
partners,” Treacy added.
