AVALON Waterways MD Pam Hoffee says she’s determined to regain the company’s leadership position in river cruising, after several years in which new entrants have grown significantly. Speaking exclusively to CW in Sydney this week, Hoffee (pictured with Globus Family of Brands MD Gai Tyrrell and Director of Marketing Chris...
AVALON Waterways MD Pam Hoffee says she’s determined to regain the company’s leadership position in river cruising, after several years in which new entrants have grown significantly.
Speaking exclusively to CW in Sydney this week, Hoffee (pictured with Globus Family of Brands MD Gai Tyrrell and Director of Marketing Chris Fundell) said there are big opportunities for Avalon, with its unique Panorama Suites, reinvented “Avalon Choice” excursions, flexible dining and on-board Adventure Hosts to assist with activity options.
There are no plans to change the highly successful river-facing Panorama Suites, which feature across the European fleet including the recently launched Avalon Envision and next year’s addition, Avalon View.
Avalon’s research found 95% of respondents prefer the company’s suites to other cruise line cabins, and would rebook the brand again for the Panorama Suite option.
Recently released 2020 itineraries also feature a range of “active and discovery cruises” targeting a younger demographic, along with expanded shorter itineraries for clients wanting to get a taste of river cruising.
Hoffee also confirmed the success of recent changes to the Avalon “Journeys Club” loyalty scheme, which has morphed into Welcome Back Credits.
Agents have reportedly welcomed the change, which sees guests able to earn credits towards future travel based on their spend, making it a “really good way to drive repeat bookings”.
