LUXURY Escapes has revealed an expansion of its range of cruise packages due to what it describes as “a very high satisfaction rating and repeat purchase” pattern from its customer base. “Our decision to build out this area of our business first and foremost lies with our customers; listening to...
LUXURY Escapes has revealed an expansion of its range of cruise packages due to what it describes as “a very high satisfaction rating and repeat purchase” pattern from its customer base.
“Our decision to build out this area of our business first and foremost lies with our customers; listening to their needs and evolving our offer to continue to surprise and delight them,” said the company’s Cruise Product Manager Jules Higgins.
“Cruising for some time now has been a favourite amongst our customer base and delivers outstanding value on a dollar for dollar basis,” he added.
A major driver of the growth surge, Higgins believes, is attributable to the sector’s broad demographic appeal.
“In combination with the promise of only unpacking once, plus amenities and entertainment included in the fare, cruising offers a highly attractive proposition for single travellers, families and older travellers,” he added.
The sales sweet spot for Luxury Escapes has so far proven to be cruises to and from Australia, as well as international fly and cruise product.
Moving forward, Luxury Escapes said cruising would be a “strong pillar” of it business.
“We intend to be a leader in marketing cruise and bringing value-packed offers to our customers,” Higgins said.
“With our ever-growing database, we are able to effectively market to a highly engaged audience our cruise range and cruise line partners to increase visibility and awareness for our offers.”
