DREAM Cruises has revealed it will be returning to the Australian market in 2020/21 following a strong uptake for its debut season starting in Oct, the brand’s newly appointed President Michael Goh has revealed. Speaking with Cruise Weekly this week, Goh said he was confident the early positive signs meant...
DREAM Cruises has revealed it will be returning to the Australian market in 2020/21 following a strong uptake for its debut season starting in Oct, the brand’s newly appointed President Michael Goh has revealed.
Speaking with Cruise Weekly this week, Goh said he was confident the early positive signs meant Dream has a bright future ahead in Australia.
“Upon the announcement of Explorer Dream’s Australia and New Zealand deployment from Oct 2019 to Mar 2020, we received a positive response and tremendous support from our trade partners,” Goh said.
“There is definitely a good opportunity for us to carve out a place…we are confident in the success of the Australia and New Zealand deployment and our goal is to nurture this market into Dream Cruises’ advocates over time,” he added.
Goh believes that part of the initial success of the brand’s maiden Aussie season can be attributed to stronger than expected interest from the Aussie cruisers — a trend he admits the cruise line was somewhat surprised by.
“Originally, we anticipated mainly inbound tourists for our longer down under fly-cruise holidays, however, we have seen increased market demands and an overwhelming local response to Explorer Dream’s arrival for the summer holidays,” Goh said.
There is a real appetite for something novel and new in Australia and New Zealand…we foresee a good mix of 65% locals and 35% international guests”.
Moving forward, Goh believes Australia will very much be a blueprint for the company’s global expansion ambitions, with Explorer Dream’s imminent Aussie season its first foray into servicing cruises outside of Asia.
Explorer Dream has recently undergone a major refurbishment of its onboard facilities including the VR ESC Experience Lab.
Pictured: Dream’s Balcony Suite.
