CRUISERS who book their trips via a travel agent are on average “more satisfied” than those who book cruises directly, according to Cruise Lines International Association (CLIA) Australasia Chairman Sture Myrmell. Speaking at the annual Cruise360 conference last Fri, Myrmell said one of the reasons that agents were able to...
CRUISERS who book their trips via a travel agent are on average “more satisfied” than those who book cruises directly, according to Cruise Lines International Association (CLIA) Australasia Chairman Sture Myrmell.
Speaking at the annual Cruise360 conference last Fri, Myrmell said one of the reasons that agents were able to deliver higher satisfaction rates was down to the specialist knowledge they possess during the important sales process.
“Cruise specialist travel agents are trained to match the customer with the best cruise experience,” Myrmell said.
“We hope this year’s Cruise360 will help fast track the growth of your businesses,” he added.
Myrmell also revealed that the data showed agents who sold cruise product have been outperforming other travel verticals, with 80% of cruise travellers opting to use a travel agent, compared with only 50% for non-cruisers.
Testament to the effectiveness of the cruise trade with regard to retention, Myrmell noted that more than 82% of cruisers said they were likely to use an agent the next time they book a cruise.
Pictured at the annual Cruise360 conference were Jean Summers, Director at Globenet Travel/Clean Cruising and CLIA Australasia Chair Sture Myrmell.
