THE best way to get to the heart of Gen Z cruisers is through their stomachs, the audience heard at CLIA Australasia’s Cruise360 conference last week. Speaking on the topic of selling cruising to the Gen Z, Uniworld Boutique River Cruise Collection/U River Cruises’ President & CEO Ellen Bettridge said...
THE best way to get to the heart of Gen Z cruisers is through their stomachs, the audience heard at CLIA Australasia’s Cruise360 conference last week.
Speaking on the topic of selling cruising to the Gen Z, Uniworld Boutique River Cruise Collection/U River Cruises’ President & CEO Ellen Bettridge said a recent Contiki study showed 95% of Gen Zs research what they plan to eat while on a trip, while 35% admitted they “prioritised food” as a determining factor when choosing a holiday.
Cruise lines and agents might want to also start thinking about vegetarian and vegan options when selling cruises to Gen Z, Bettridge cautioned, citing data that showed 80% planned to go “meatless” at least once a week while on holiday.
“These young people are not just becoming vegetarians for health reasons, they are also doing it because of the global environmental impact,” she said.
Gen Zs are incentivised by cruises that embody a strong environmental ethos, with the need to “give back” a strong priority, Bettridge said.
Precipitating giggles from the audience was a list of Gen Z lingo that agents can use to help communicate more effectively during the sales cycle.
Bettridge suggested being aware of terms like “lit” (exciting) or “shook” (very impressed) because they can prove useful when selling cruise product to Gen Z.
Generation Z is typically defined as the generation of people born in the late 1990s and early 2000s.
Pictured: Ellen Bettridge delivering her Gen Z talk at C360.
