QUESTIONING the value of social media for cruise advertising, and multi-generational cruising dominated discussions at Cruise360’s Sharing Success panel. Bicton Travel’s Carole Smethurst spoke of her group’s use of social media more as a branding than selling tool, with panel host Phil Hoffmann from Phil Hoffmann Travel adding the importance...
QUESTIONING the value of social media for cruise advertising, and multi-generational cruising dominated discussions at Cruise360’s Sharing Success panel.
Bicton Travel’s Carole Smethurst spoke of her group’s use of social media more as a branding than selling tool, with panel host Phil Hoffmann from Phil Hoffmann Travel adding the importance of social media in creating destination awareness.
One of the highlights of Cruise Line International Association (CLIA) Australasia’s annual event, the panel was partaken by five travel agent cruise experts: Robyn Sinfield from Home Travel Company; Kathy Pavlidis from Travel Associates Kew; Jeff Leckey from HOOT Cruises/House of Travel; Carole Smethurst; Neil Kirby from Travel Masters and panel host Phil Hoffmann.
Also discussed on the panel was the importance of multi-generational cruising, with Kathy Pavlidis adding “once they go on a cruise and have a great time, you’ve got them for life”, and Sinfield enthusing the importance of getting both grandparents and grandchildren on board together.
Pictured on the panel at Cruise360 is, Phil Hoffmann; Robyn Sinfield; Kathy Pavlidis; Jeff Leckey; Carole Smethurst and Neil Kirby.
