CRUISE played a key role in the Travel Associates 2019 Showcase held at The Star Gold Coast over the weekend, on the back of the group’s launch of specialised stores called Cruise Boutique last month (CW 12 Aug). Travel Associates (TA) General Manager Danielle Galloway (pictured) told Cruise Weekly the...
CRUISE played a key role in the Travel Associates 2019 Showcase held at The Star Gold Coast over the weekend, on the back of the group’s launch of specialised stores called Cruise Boutique last month (CW 12 Aug).
Travel Associates (TA) General Manager Danielle Galloway (pictured) told Cruise Weekly the introduction of the Cruise Boutique brand was “going extremely well”.
“We have received an excellent response from our customers, partners and the whole industry,” Galloway said.
TA General Manager of Product & Marketing, Anna Burgdorf, added specialisation, especially in cruise, was a key focus for the group going forward.
She said the company had been blown away by the support from the suppliers, who had provided “110% engagement”.
“This is about us being more knowledgeable and being able to add even more value to their cruise experience and that’s something that can only be gained over years of experience and a lot of training and hard work,” she explained.
Cruise Boutique currently has 14 stores, all of which are former Cruiseabout offices, and the company is planning to grow the brand to 20 stores by the end of the year (CW 21 Aug).
Burgdorf noted the growth would likely come from existing Travel Associates’ stores and that the company would work to “add the right businesses and the right people” within the financial year.
“We’re very focused on elevating and sustainably growing the stores we have before we look at any further expansion plan,” she explained.
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