THE Flight Centre Travel Group (FCTG) has announced the 100% purchase of the Gold Coast-based Ignite Travel, a multi-channel company which specialises in “readymade” holiday packages including cruise product. Flight Centre previously held 49% of the business, and said the full acquisition of Ignite’s Australian and New Zealand operations would...
THE Flight Centre Travel Group (FCTG) has announced the 100% purchase of the Gold Coast-based Ignite Travel, a multi-channel company which specialises in “readymade” holiday packages including cruise product.
Flight Centre previously held 49% of the business, and said the full acquisition of Ignite’s Australian and New Zealand operations would allow it to integrate the new product suite through its leisure network – including its MyCruises brand.
“Ignite has been hugely successful, growing sales more than 40% per annum for the past two years, and we are excited by its future potential in Australia and overseas,” said FCTG Managing Director Graham Turner.
“Full ownership of the business will allow for streamlined integration of Ignite’s innovative products and will deliver new offerings and choices to our customers,” he added.
The readymade package/flash-sale model was one of four streams identified by FCTG as major drivers of growth in its last FY19 financial results.
Ignite turned over more than $180 million during the 2019 financial year across its three business models which currently include hotels, airlines seats and cruise cabins.
