AUSTRALIA’S newest Travel Associates (TA) store opened last night in Balgowlah, Sydney. The relocated agency is headed up by Janette Wall, who is one of the Travel Associates cruise experts hand-picked to lead the new Cruise Boutique brand initiative (CW 12 Aug). The new store carries full Cruise Boutique branding...
AUSTRALIA’S newest Travel Associates (TA) store opened last night in Balgowlah, Sydney.
The relocated agency is headed up by Janette Wall, who is one of the Travel Associates cruise experts hand-picked to lead the new Cruise Boutique brand initiative (CW 12 Aug).
The new store carries full Cruise Boutique branding (pictured inset), as one of Travel Associates’ 14 existing cruise specialist shops.
Flight Centre Travel Group GM of Premium Leisure Brands Danielle Galloway has flagged plans to significantly boost the Cruise Boutique portfolio across more of its 117 TA offices.
Wall told CW the office remains in a high street location, with the decision made to maintain links with a devoted local clientele rather than chase passing traffic by moving to a shopping centre.
The agency’s opening was combined with a client Christmas function and a presentation by Helen Eves from Holland America and Seabourn, which sponsored the evening.
Pictured above celebrating the opening are the Travel Associates Balgowlah team of Tracey Irving, Trish McManus and Janette Wall.
