| Panel shares success

PHIL Hoffmann, founder of Phil Hoffmann Travel, moderated a panel session at the recent Cruiseco conference with several of its successful members, sharing with attendees the ways in which they capitalise on the growth of themed and niche social groups for cruising.

Several key themes emerged from the panel session, including the demand for smaller group sizes, the necessity to use a lean price to get an initial group booking, and the delivery of a service that ensures the group returns for subsequent bookings.

Pictured are Speciality Travel Rockhampton owner Scott McCartney; Cruise Express Managing Director Meg Hill; Phil Hoffmann, Champagne Travel MD Michelle Hartland, and Lifestyle Travel founder Leonie Spencer.