ROYAL Caribbean Group’s under-construction reservations system will be rolled out in Australia, Senior Vice President Sales & Trade Relations Vicki Freed has confirmed to CW.
The new iTravel Cruise platform – not affiliated with the travel agency network – is being built by IBS Software.
It will be rolled out globally, and will be available in a wide range of currencies and languages.
iTravel Cruise is still a number of years away from launching in the market, Freed said, but is being designed as the Amazon of booking technology.
A particular focus of the new system will be simplifying group bookings, Freed said.
“We just want to make it easy for the consumer and for the travel partner,” she told this masthead last week aboard Ovation of the Seas (pictured).
“The focus is to make it the best system in the marketplace, whether it’s cruise, air, vacation, we want to have the best, the easiest, the most flexible system for the trade.
“It’s really important we make it easy for the trade, because the product itself can sometimes be complicated, itineraries can be complicated, and so by having a drag-and-drop res system, it’s like Amazon,” Freed added.
iTravel Cruise will be available to all Royal Caribbean Group cruise lines, rolling out first with Silversea, followed by the company’s flagship brand, and then Celebrity Cruises. MS
