VIRGIN Voyages will launch ‘VoyageFair Choices’, a new fare model aiming to offer more transparency and flexibility.
VoyageFair Choices goes live on 07 Oct, and has been created directly in response to feedback from guests and travel advisors.
The new model introduces three distinct pricing tiers for Sea Terrace and below staterooms: base, essential, and premium.
They have been designed to make fares easier to compare across the industry, and offer more competitive options for different budgets.
Base is the most value-driven option, providing a non-refundable fare offering wi-fi for one device per passenger, and access to dining reservations 15 days pre-cruise.
This fare will not allow changes to names, staterooms, or dates.
The essential fare is closest to Virgin’s current price structure, and includes a better wi-fi experience for one device per passenger, as well as a 45-day dining reservation window, and added flexibility to adjust voyage dates using a future cruise credit.
Name changes are also allowed for two specific passengers.
The premium fare offers elevated benefits for those seeking more perks and freedom, including a 60-day dining reservation window previously reserved only for suites.
This fare also includes a premium wi-fi connection for two devices per passenger, an included bar tab, and access to a priority support line pre-voyage.
Additionally, RockStar and Mega RockStar Quarters can now access dining reservations 120 days prior to sailing, giving Virgin’s premium guests the earliest opportunity to secure tables in advance.
Virgin is also now displaying service gratuities as a separate line item at the time of booking, as opposed to bundling them into the fare.
Chief Executive Officer Nirmal Saverimuttu noted 2025 has been a record year for Virgin.
“VoyageFair Choices is about opening our doors even wider, giving more travellers the chance to experience the joy, connection and freedom of sailing with us,” he said.
“We’re making it easier to book a voyage with confidence while knowing that once you’re on board, the experience is unmistakably Virgin: elevated and unforgettable.
“Travellers expect clarity and choice from airlines and hotels, and Virgin Voyages is the first to bring that same simplicity and pricing model to cruising,” Saverimuttu added. MS
