ATLAS Ocean Voyages has announced record sales growth to start the year, delivering the strongest Jan booking performance in the cruise line’s history. The milestone continues Atlas’ exceptional sales momentum from last year, with demand for future voyages at an all-time high. Jan bookings grew by more than 60% compared...
ATLAS Ocean Voyages has announced record sales growth to start the year, delivering the strongest Jan booking performance in the cruise line’s history.
The milestone continues Atlas’ exceptional sales momentum from last year, with demand for future voyages at an all-time high.
Jan bookings grew by more than 60% compared to the same period last year, and nearly tripled from Jan 2024.
The record performance was fuelled by several strategic initiatives launched at the start of the year, including the announcement of Atlas Adventurer, a new sailing yacht, scheduled to join the fleet in late 2028 (CW 21 Jan).
It highlighted the ongoing growth and increasing interest in Atlas’ approach to year-round luxury expedition travel, the cruise line said.
Atlas also announced last month it will be opening an Australian office, and basing a ship Down Under, as revealed by Cruise Weekly (CW 29 Jan).
“We are seeing strong forward booking trends, healthy pricing, and earlier purchase behaviour, all of which reinforce the durability and long-term revenue potential of our year-round luxury expedition model,” CEO James Rodriguez said.
