AURORA Expeditions has appointed its first Chief Marketing Officer, Hayley Peacock-Gower (pictured). The newly created role will see Peacock-Gower spearhead Aurora’s marketing operations worldwide, with her more than 20 years’ experience. Peacock-Gower has been promoted in the role from her former position as Head of Global Marketing, with Chief Executive...
AURORA Expeditions has appointed its first Chief Marketing Officer, Hayley Peacock-Gower (pictured).
The newly created role will see Peacock-Gower spearhead Aurora’s marketing operations worldwide, with her more than 20 years’ experience.
Peacock-Gower has been promoted in the role from her former position as Head of Global Marketing, with Chief Executive Officer Monique Ponfoort describing her as a meaningful addition to the executive team.
“Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand,” Ponfoort said.
Peacock-Gower added: “this is an incredible opportunity to innovate with new content and transformative experiences which will drive interest and demand while positioning the brand for future growth.
“There is no better opportunity both professionally and personally, especially given the timing, as we accelerate meaningful changes in our ongoing care for the planet programs, and our imminent return to what Aurora Expeditions does best; life-changing small-ship expeditions.”
