AVALON Waterways is riding a wave of record booking momentum for next year, on the back of a growing portfolio of on-ship and onshore experiences. The Globus family of brands river cruise marque is reporting 2026 bookings up 17% on 2024 at this point of the year, and 7% higher...
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AVALON Waterways is riding a wave of record booking momentum for next year, on the back of a growing portfolio of on-ship and onshore experiences.
The Globus family of brands river cruise marque is reporting 2026 bookings up 17% on 2024 at this point of the year, and 7% higher than 2025.
Popular itineraries include its ‘Romantic Rhine’ between Basel and Amsterdam; the ‘Danube Dreams’ through the less-travelled parts of the river east of Budapest; and the ‘Paris to Normandy’ along the Seine.
Christmas cruises were also cited as key drivers of booking growth, led by the flagship ‘Christmastime on the Danube’.
Beyond Europe, bookings for the Mekong River are up 76% on where they were in 2025, Avalon said, with travellers flocking to its cruises that travel through Vietnam and Cambodia.
Avalon said this growth is powered by its selection of iconic destinations, immersive experiences along with “passion-packed choices and a better way to cruise”.
“The record demand we’re seeing is more than cruising’s popularity,” said Globus family of brands Managing Director APAC Chris Hall.
“It’s about Avalon’s difference: ‘Suite Ships’ with a view, passion-filled excursions and the freedom to cruise your way.” ML
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