AZAMARA has lauded the success of two of its most recent initiatives – the launch of its Venture Beyond the Sea land programs (CW 21 Jun) and its partnership with Creative Cruising (CW 05 Nov). Speaking to CW last night at an exclusive event, dedicated to the success of Greece...
AZAMARA has lauded the success of two of its most recent initiatives – the launch of its Venture Beyond the Sea land programs (CW 21 Jun) and its partnership with Creative Cruising (CW 05 Nov).
Speaking to CW last night at an exclusive event, dedicated to the success of Greece for Azamara in the Australian market, the cruise line’s Business Development Manager Belle Osmic spoke about the value which travel agents are seeing through the two new programs.
“Since Jun [Venture Beyond the Sea] has been a big interest for people,” she said.
“It has been really popular… at the start, there was a bit of ‘how are they going to book, do they put it together themselves’, but our guests are so loyal to their agents, they won’t do it if they think they’re cutting them out.
“Everything we do for our travel partners is commissionable.”
Osmic also praised Creative Cruising’s ability to inform on and sell Azamara product.
“We will take wholesale partners on because they in turn give that information over to their front line.
“For a specialist brand such as Azamara, wholesalers do a great job of packaging our product.
“The fact they’ll package it together for their retail agents makes it easier to book.”
Osmic is pictured at the event flanked by newly appointed Royal Caribbean International Managing Director Australia & New Zealand Gavin Smith and Royal Caribbean Cruises Director of Marketing Kathryn Valk.
All the photos from the night HERE.
