Princess Cruises has rolled
out a new brand message to the
trade, with a focus on positioning
cruising as a driver of reinvention,
transformation and enrichment.
The tagline of “come back new”
is the result of market research
carried out by the line highlighting
a focus on cruising experiences
over material possessions.
A digital marketing campaign
will be launched carrying the new
message, along with a range of
selling tools on the WLCL portal.
