HX Expeditions has promoted Nathaniel Sherborne to SVP and Managing Director, EMEA, ANZ, and Global Sales Enablement.
In his newly expanded role, Sherborne will oversee commercial strategy across EMEA and ANZ, while continuing to steer global sales enablement to support HX’s international growth.
Sherborne, who joined HX in 2023 as Vice President of Sales and Marketing for the UK and Nordics, will also look after the cruise line’s GX (guest excellence) team.
“The broadening of my remit across EMEA and ANZ, alongside continuing to lead global sales enablement and the integration of our GX team, comes at an important time for HX as we move toward our 130th anniversary,” he said.
“As we approach this milestone, these developments strengthen our ability to elevate the customer experience, drive performance across key regions, and support the next phase of the brand’s global growth.”
Steve Smotrys was previously responsible for the local market in his role of MD & SVP Commercial for the Americas and ANZ.
More details in today’s issue of Cruise Weekly.