CELEBRITY Cruises has debuted its themed window displays at luxury department store Saks Fifth Avenue in New York City (pictured) for the holiday season. The cruise line is celebrating the upcoming launch of its newest ship Celebrity Beyond with two window displays, which include Le Voyage by Daniel Boulud, the...
CELEBRITY Cruises has debuted its themed window displays at luxury department store Saks Fifth Avenue in New York City (pictured) for the holiday season.
The cruise line is celebrating the upcoming launch of its newest ship Celebrity Beyond with two window displays, which include Le Voyage by Daniel Boulud, the chef’s first restaurant at sea, coming next year.
There is also an Eden window, inspired by the transformative environment of the space, along with the dramatic and magical performances that take place within it.
In addition to the holiday window displays, which are on display until the end of the year, there will also be a fashion photo shoot on board Celebrity Apex for inclusion in Saks’ digital and social media campaigns next season.
Celebrity’s exclusive partnership with Saks Fifth Avenue officially launched earlier this year, with a variety of digital touchpoints, including a dedicated landing page on the store’s website.
“The partnership with Saks Fifth Avenue is the first-of-its-kind for the cruise industry and very special to Celebrity,” commented Chief Marketing Officer Michael Scheiner.
“Beyond is the third ship in our award-winning Edge series which disrupted the cruise industry, and we wanted to celebrate her by doing something unique.
“It’s an exciting and important way for us to show up in unique ways in locations our guests are visiting.”
Scheiner teased the windows will be one of many firsts in the upcoming year for Celebrity.
