THE response to Seabourn Cruise Line’s inaugural Kimberley season last year (CW 07 Mar) exceeded the brand’s expectations, CMO Mike Fulkerson has told CW.
While Kimberley bookings from Australia are strong, the Seabourn marketing head said the relatively arcane reaches of the region made it also particularly appealing to international passengers.
“Our inaugural 2024 season was incredibly well received, and momentum has only grown,” Fulkerson enthused.
“Demand for 2025 is strong, and we’re already seeing strong interest for our 2026 season from both Australian and international travellers,” he said.
Particularly unique for expedition cruising is the Kimberley’s traditional significance, Fulkerson added.
“What truly sets these itineraries apart is the opportunity for authentic cultural connection,” he explained.
Each Kimberley sailing includes a visit to Ngula Jar Island in Vansittart Bay, where Seabourn Pursuit (pictured) was named last year by the Wunambal Gaambera traditional owners (CW 02 Jul).
This allows guests to discover Gwion rock art, sacred Wanjina artwork at Freshwater Cove, and Kuri Bay, home to Paspaley’s only land-based pearl farm.
Seabourn’s success in the Kimberley is drawing Australians to the cruise line’s other voyages in the Pacific, as well as in Asia, in addition to the Mediterranean.
“We’re also seeing growing interest in our expedition voyages, particularly to Antarctica,” Fulkerson said. MS
