U by Uniworld has shifted its target age bracket from 18-40 to 21-45 and launched its US website, with the Australian portal to follow in coming days. Speaking to Cruise Weekly last week on board Uniworld Boutique River Cruise Collection’s inaugural sailing of Joie de Vivre, ceo Ellen Bettridge said...
U by Uniworld has shifted its target age bracket from 18-40 to 21-45 and launched its US website, with the Australian portal to follow in coming days.
Speaking to Cruise Weekly last week on board Uniworld Boutique River Cruise Collection’s inaugural sailing of Joie de Vivre, ceo Ellen Bettridge said the 18-20 age bracket was “a little too young” as an 18-year-old had “a different mindset”.
Bettridge said the change was also prompted by feedback from trade on the Joie de Vivre inaugural who said they wished the age bracket was a little older.
“We heard this from people so throughout the week we heard this and we listened to them and we said ‘you know what? Let’s go for it, let’s change it, it’s not too late,'” she said.
The fresh U by Uniworld US website touts the product as “a new take on experiential travel”.
The ports on the four eight-day itineraries operating on the Seine, Danube, Main and Rhine rivers have been detailed, all featuring ports already visited by Uniworld.
“They’re not new ports, it was about finding the larger ports that have enough things to do in them,” Bettridge told CW.
Shore excursions are more active and include kayaking on the Danube Gorge, hiking in Passau, a “bar crawl” in Rouen and a grand banquet in a castle.
U by Uniworld will offer several festival cruises, visiting the Paris Jazz Festival, Oktoberfest and The Sziget Festival.
There will also be painting, mixology and cooking classes on board as well as morning yoga.
A redone River Baroness and River Ambassador are both set to begin sailing from 14 Apr, 2018.
See ubyuniworld.com/US.
