NORWEGIAN Cruise Line (NCL) has this morning opened registrations for its second annual Walk for Wellness initiative, with strong interest expected from right across the industry and a whopping 100,000km goal. The challenge will run from 01-31 Oct, coinciding with a number of key mental health events taking place across...
NORWEGIAN Cruise Line (NCL) has this morning opened registrations for its second annual Walk for Wellness initiative, with strong interest expected from right across the industry and a whopping 100,000km goal.
The challenge will run from 01-31 Oct, coinciding with a number of key mental health events taking place across the month including World Mental Health Day on 10 Oct.
A free mobile application encourages participants to get active and track their steps, with over 50 prizes on offer such as Apple Watches, Bose wireless earphones and more as participants undertake a range of challenges and connect with their peers in the travel community.
NCL Asia-Pacific Vice President Ben Angell told Cruise Weekly the initial plan this year had been to do the Walk for Wellness as a celebration of freedom after 18 months of COVID strictures.
“The campaign is even more relevant now we find ourselves back in even stricter and steeper lockdowns,” he said.
“Walk for Wellness gives us a great sense of purpose – we want to do something for the industry, for all these people we know and care about,” Angell added.
NCL Sales Director Damian Borg said the initiative was also in line with the cruise line’s Partners First philosophy, allowing travel agents to do something rewarding for themselves but also connect with the broader sector.
Last year 549 participants walked a combined total distance of almost 75,000km, with bigger numbers expected this year, along with new elements, including live-streamed yoga sessions and the opportunity to do a virtual walk with a local NCL Business Development Manager.
The 2021 challenge is themed around the highly anticipated Norwegian Prima which is scheduled to launch next Aug, with a walking map featuring the journey she will take in her inaugural Europe and Caribbean seasons, including Iceland, the UK, Scandinavia, Miami and New York City.
The first 200 to register will also receive a Walk for Wellness t-shirt, with sign-ups open from today by CLICKING HERE.
