Changi Airport Group (CAG), Singapore Tourism Board (STB), and Princess Cruises announced today an initiative aimed at growing Asia’s fly-cruise segment and promoting demand for cruise holidays from Singapore.
This multi-million dollar tripartite collaboration commenced last month with a series of marketing campaigns promoting Princess Cruises’ sailings not just in Asia, but also further afield in Australia, United Kingdom and the United States. The Asian countries earmarked are China, Hong Kong, Indonesia, Japan, Malaysia, South Korea and Taiwan. Princess Cruises is part of Carnival Corporation, the world largest cruise company
With a low penetration of cruising1 in Asia, there is a huge potential for cruise companies to grow in this region by developing new passenger source markets. Cruise lines that are looking to begin or extend sailings out of Singapore will benefit by working with CAG and STB. Jan Swartz, President of Princess Cruises said, “Princess Cruises is proud to be a partner of CAG and STB. We are confident that this collaboration will complement our expansion efforts in Asia and we look forward to developing the regional cruise market through continued investment in our people and resources.”
Further strengthening this collaboration is Changi Airport’s strong connectivity to 270 cities worldwide, combined with some 6,600 weekly flights, giving Singapore a strategic advantage to effectively tap fly-cruise traffic from across the globe and serve as a cruise hub for Asia.