Princess Cruises today announced a partnership to become a Proud Sponsor of the Houston Texans, including a fan-based sweepstakes, expanding the cruise line’s presence in this key market.
As part of the partnership, Houston Texans fans will have the opportunity to win a seven-day cruise to the Western Caribbean, sailing roundtrip from Houston. The sweepstakes, which will be promoted with digital ads on houstontexans.com and game day radio advertising, runs through December 31, 2014, and fans can enter at princess.com/texans. Houston Texans fans will also have access to special cruise deals from Princess throughout the season.
“Princess Cruises has a significant presence in Houston since we have a ship based there cruising the Caribbean,” said Gordon Ho, senior vice president of global marketing for Princess Cruises. “Not only do Houstonians have a passion for their home team, but our research tells us that Texans fans also have a passion for exploring the world on cruise vacations. So we think that bringing the two together is a winning combination.”
“We are thrilled to bring Princess Cruises aboard as a partner,” said Jamey Rootes, President of the Houston Texans. “We look forward to providing a fun and memorable experience for Houston Texans fans to sail to the Caribbean from our homeport in Houston.”
Princess is also partnering with the Seattle Seahawks, San Francisco 49ers and Chicago Bears to conduct similar marketing initiatives in each city.
Princess Cruises football fans can catch more of the action than ever before aboard 13 of its cruise ships as the line is showing the most highly watched games the NFL has to offer on its signature Movies Under the Stars screens, and throwing a tailgate party each week to celebrate. Guests will be “ready for some football” while sailing through the balmy waters on a Caribbean cruise or enjoying cruising from the West Coast, with the game showing on a giant LED screen above the pool.
Each Monday, ships will offer Tailgate at Sea parties, bringing the best of the American football experience on deck. Guests can enjoy their favorite nibbles such as hot wings, burgers, hot dogs, chips and salsa, pizza, and other party foods football fans would enjoy during a traditional BBQ in a stadium parking lot or while hosting a football get-together. Beer buckets and team-inspired drink specials will add to the tailgate experience.
Princess offers seven-day Western Caribbean cruises aboard Emerald Princess sailing roundtrip from Houston. These cruise vacations visit Roatan, Belize City and Cozumel and sail between November 16, 2014 and April 26, 2015.
SOURCE Princess Cruises