THE increased activity of cruise rivals such as Norwegian Cruise Line in the Australian market has brought additional promotional dollars for the cruise category, which is good news for all according to Royal Caribbean md for Australasia, Adam Armstrong. He told CW yesterday the expansion had also brought additional choice...
THE increased activity of cruise rivals such as Norwegian Cruise Line in the Australian market has brought additional promotional dollars for the cruise category, which is good news for all according to Royal Caribbean md for Australasia, Adam Armstrong.
He told CW yesterday the expansion had also brought additional choice for consumers.
Royal Caribbean ceo Adam Goldstein echoed the comments, welcoming the competition brought by others.
“From my perspective we expect to compete against the various Carnival brands, Norwegian and MSC everywhere in the world all the time.
“These are the companies ordering all the big ships, we already compete with them every day in Europe and the Caribbean, so why not in the Asia Pacific region?” Goldstein said.
“We all have our different marketing attributes, we’re very comfortable competing in that environment,” he added.
