kimberley and Great Barrier Reef cruise operator Coral Princess Cruises has undergone a major rebrand, adopting the new name of Coral Expeditions effective as of yesterday, 22 Jun. The company says the amended name, changed for the first time in 32 years, will ensure the company stays true to its...
kimberley and Great Barrier
Reef cruise operator Coral
Princess Cruises has undergone
a major rebrand, adopting the
new name of Coral Expeditions
effective as of yesterday, 22 Jun.
The company says the amended
name, changed for the first time in 32 years, will ensure the
company stays true to its ethos
as a small-ship operator while
“updating the company image to
reflect its evolution”.
It comes ahead of the line’s
planned introduction of cruises
along the Tasmanian coast, due
to begin in Nov this year.
Since its formation in 1984, the
line has grown from one vessel to
a three-strong expedition fleet,
and each vessel will progressively
be refurbished and rechristened
under the Coral Expeditions title
and alongside a new logo.
Coral Princess’ I and II will
become Coral Expeditions I and II
while Oceanic Discoverer will be
renamed Coral Discoverer.
“Coral Expeditions recognises
that we are now best known for
our coastal expedition itineraries
taking small groups of 44 to 72
passengers to remote regions and
cultures in Asia-Pacific,” Group
general manager Mark Fifield said.
