SCENIC Luxury Cruises & Tours has revealed plans to reorder the management of its European river fleet operations, announcing it will take full control of its entire river ship fleet cruising the Rhine, Main, Danube, and Douro rivers from 2020. Currently, the management of the cruise line’s river fleet of...
SCENIC Luxury Cruises & Tours has revealed plans to reorder the management of its European river fleet operations, announcing it will take full control of its entire river ship fleet cruising the Rhine, Main, Danube, and Douro rivers from 2020.
Currently, the management of the cruise line’s river fleet of 11 vessels in Europe is split between itself and G&P Cruise and Hotel Management, with Scenic handling operations for five ships, while G&P manages six.
However the flagged change will see the whole fleet come under the company’s direct remit, with Scenic Group COO Rob Voss stressing the restructure had nothing to do with the quality of G&P’s performance, and was more about the ability to deliver brand consistency from a global perspective.
“G&P…has done a marvellous job delivering the desired guest experience as can be seen by the very high guest satisfaction survey results, regularly running at 95%,” he said.
“Instead this decision is the next logical step in delivery on a global brand, and the necessity for absolute product consistency and delivery across the entire fleet”.
Further benefits from the change will see Scenic increase its purchasing power of onboard ingredients, as well as unify training and development programs for its crew.
Pictured: Scenic Jewel.
