SEABOURN Cruise Line has enhanced its Seabourn Club loyalty program to better “reflect the needs and preferences of today’s luxury traveller”.
The enhanced program launches on 20 Oct, and has been shaped by past guest and trade partner feedback.
Passengers will earn one Club point for every day sailed under the revised structure, but can earn an additional point per night for staying in a penthouse or premium suite.
Club members can also earn an additional point for every US$500 in eligible onboard and pre-cruise online purchases.
The new earning system replaces the prior calculation, which rewarded guests solely on how many days they sail with the cruise line.
Each level’s threshold has also been lowered, with Silver now unlocked at 15 points instead of 20 points.
The program will offer accelerated access to each loyalty level, and feature a more refined cruise award structure, the cruise line said.
Members will now earn a seven-day complimentary cruise at 350 Club Days and a 14-day cruise at 460 Club Days, with an additional seven-day reward offered every 110 Club Days beyond that.
New benefits will include an upgraded streaming wi-fi package beginning at Silver, and complimentary laundry beginning at Gold.
Diamond and Diamond Elite special events have been also reinstated on every voyage.
This change is likely to see a number of members move up in Club level when the changes come into effect.
Seabourn Club members will need to join the updated program HERE by 20 Oct, with points balances to reset after this date for those who have not opted in.
Passengers will also lose their loyalty status if they go three years without sailing with the cruise line. MS
