SEADREAM Yacht Club is seeing 30% growth in the Australian market this year when compared to last, Vice President International Sales Jannicke Daae Rognstad (pictured) has told Cruise Weekly. In Australia from head office in Norway to visit the cruise line’s partners and travel agencies, and ahead of the announcement...
SEADREAM Yacht Club is seeing 30% growth in the Australian market this year when compared to last, Vice President International Sales Jannicke Daae Rognstad (pictured) has told Cruise Weekly.
In Australia from head office in Norway to visit the cruise line’s partners and travel agencies, and ahead of the announcement of a new ship later in the year, Rognstad hailed the Aussie market, and the impressive repeat rate of customers overall.
“We look at Australia as an important market,” she said.
“It’s a combination of a growth market and a market that’s been very strong for us in the Mediterranean, and we’re now beginning to see an increase to the West Indies.
“Australians love to have long travel, and it’s a very high repeat rate, so once we get Australians on board they bring friends.
“[Repeat rates] are around 60%…the Mediterranean is around 10% Australians, but we really see the West Indies and Caribbean as really important markets…they’re growing, we like to educate more, and maybe if they have a US vacation, they can combine it”.
