UNIWORLD Boutique River Cruise Collection is looking at how it can become “an even more international experience”, ceo Ellen Bettridge told CW. The line invited a number of partners from Asia, including Malaysia and the Philippines on the recent inaugural sailing of S.S. Joie de Vivre. “You’re always looking for...
UNIWORLD Boutique River Cruise Collection is looking at how it can become “an even more international experience”, ceo Ellen Bettridge told CW.
The line invited a number of partners from Asia, including Malaysia and the Philippines on the recent inaugural sailing of S.S. Joie de Vivre.
“You’re always looking for where that next customer is coming from and how you look for engagement and how you position yourselves for more growth,” Bettridge said.
Meanwhile, Uniworld trialled a new caviar tasting experience during the ship’s first sailing, to be offered as a paid extra to guests on S.S. Joie de Vivre.
Passengers who participate would learn about the delicacy and be gifted three tins of it as part of the experience.
Bettridge said the new offering was being introduced in order to give “customers more options and choices”.
