VIKING Cruises has announced the launch of a new marketing centre catering for Australian and New Zealand travel agents. The new purpose-built platform serves as a centralised resource for all of the cruise line’s up-to-date agent marketing materials and tools, and is accessible within Viking’s existing agent portal. “Viking’s marketing...
VIKING Cruises has announced the launch of a new marketing centre catering for Australian and New Zealand travel agents.
The new purpose-built platform serves as a centralised resource for all of the cruise line’s up-to-date agent marketing materials and tools, and is accessible within Viking’s existing agent portal.
“Viking’s marketing centre is our enhanced sales tool that makes it easy to market and sell Viking to your clients, helping you grow your business and earn more commission,” said Viking Cruises’ Trade Marketing Manager Erin Kramer.
“The brand-new platform can be found within the existing travel agent portal and makes it easy to seamlessly customise Viking marketing materials with your agency’s contact details and call to action.
“Then the marketing centre will generate a personalised file for you, ready to go,” she added.
Specific resources provided within the new platform include current promotions, up-to-date pricing, as well as a range of branded marketing collateral such as flyers, digital banners, video and social media assets like tiles to help agents draft the most effective Facebook or Instagram posts for clients.
The new marketing centre also helps agents design email marketing campaigns, providing tools to customise templates which can be sent directly from the portal, or downloaded and sent from agents’ own platforms.
To access the tool, agents can use their TA Portal log in at www.myvikingjourney.com/agent.
