VIKING Cruises and China Merchants Shekou have signed a Memorandum of Understanding to form a joint venture focused on building a new cruise line with worldwide cruise offerings for the Chinese cruise market. The wide-ranging agreement covers product development to sales, marketing, design and the build and design of new...
VIKING Cruises and China Merchants Shekou have signed a Memorandum of Understanding to form a joint venture focused on building a new cruise line with worldwide cruise offerings for the Chinese cruise market.
The wide-ranging agreement covers product development to sales, marketing, design and the build and design of new ocean cruise ships dedicated to the needs of the Chinese market.
“China is a dynamic outbound tourism market, and we are pleased to be partnering with China Merchants Group in this joint venture to drive the development of the cruise industry,” Viking’s Chairman Torstein Hagen said.
“Our partnership with China Merchants Group will allow us to bring this Viking travel lifestyle to more Chinese travellers more quickly, satisfying the Chinese market’s unmet demand for a greater choice of sophisticated travel,” he added.
China Merchants Group President Gangfeng Fu said he was confident the partnership would lead to a new “market-leading cruise brand”.
“This is a full scale, multi-dimensional cooperation that covers all three main business sectors of China Merchants Group,” he said.
Pictured: Viking’s Chairman Torstein Hagen with Gangfeng Fu, President of China Merchants Group, after signing the momentous agreement.
