| Virgin’s records

VIRGIN Voyages has shattered its records with the best wave season in the cruise line’s history.

The company is celebrating an almost 50% growth in revenue off the back of 34% more bookings.

Virgin has also reported a more than 50% increase in bookings for its new, longer itineraries of eight to 14 nights, indicating strong consumer interest in new ports and longer stays.

Chief Executive Officer Nirmal Saverimuttu said Virgin’s passengers love the blend of intimate and elevated experiences and variety, offered by the fleet’s size.

“These outstanding results show the incredible momentum our brand has built – driven by our travel advisors – who recognise that our kid-free, award-winning experience offers a true premium alternative in the industry,” he said.

“Our record repeat rates are loved by [travel advisors] because another booking is almost guaranteed after their client’s first sailing.

“We’ve created this together, and we remain completely committed to making sure our partners are always appreciated, supported, and rewarded for their trust in us and the journey ahead…the entire Virgin Voyages team couldn’t be more grateful.”

Saverimuttu is predicting this year will be better still.

“We’re not just changing how people see and experience cruising – we’re redefining what a vacation at sea can be.

“We’re doing it with our signature mix of style, substance, and innovation that only Virgin can deliver, including exciting new itineraries, new entertainment, [and] new food.”