SCENIC Group’s Emerald Waterways will become a stand-alone brand in the Australian market from next month (CW breaking news), having been marketed under the Evergreen Tours & Cruises brand since 2014. A new European river cruising brochure and product for 2021 will launch in coming weeks, with the river cruise...
SCENIC Group’s Emerald Waterways will become a stand-alone brand in the Australian market from next month (CW breaking news), having been marketed under the Evergreen Tours & Cruises brand since 2014.
A new European river cruising brochure and product for 2021 will launch in coming weeks, with the river cruise experience to stay the same.
Emerald said the move would provide travellers with a seamless experience from booking through to when they arrive home.
“Emerald Waterways is in every other market, including New Zealand, it was just that Evergreen was selling into its sister company,” Evergreen Director – Sales, Marketing & Product Angus Crichton told Cruise Weekly.
Crichton said the push links well with sister cruise line Emerald Yacht Cruises, with the brands to become “a great one-stop shop for small ship cruising”.
Phone numbers will remain the same and Evergreen will continue to provide its land-based touring.
Pictured: Emerald Sun.
