| New name, look for RCG

ROYAL Caribbean Cruises has officially announced its rebranding as Royal Caribbean Group (RCG).

Group Chairman & Chief Executive Officer Richard Fain described the new identity as simpler, fresher, more modern and more descriptive.

“Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” Fain said.

Royal Caribbean Group’s logo has also been slightly updated (pictured), with the iconic crown and anchor emblem having been sharpened and made more symmetrical, and will now reside inside a circle at all times.