SILVERSEA Cruises has enhanced its online marketing toolkit for travel advisors with the launch of a new Marketing Central. The cruise line hopes the revamped platform will aid travel professionals to grow their businesses through offering access to an expanded portfolio of tools to make selling Silversea easier. Located within...
SILVERSEA Cruises has enhanced its online marketing toolkit for travel advisors with the launch of a new Marketing Central.
The cruise line hopes the revamped platform will aid travel professionals to grow their businesses through offering access to an expanded portfolio of tools to make selling Silversea easier.
Located within Silversea’s travel agents centre My.Silversea.com, Marketing Central has been enhanced specifically for the Australasian markets, as well as for Canada, Ireland, the United Kingdom and the United States, and is also being rolled out across Africa, Asia, Europe, Latin America and the Middle East.
Marketing Central includes simplified access to Silversea’s inventory of marketing assets, the latest incentives & fares available to travel advisors, pre-prepared web banners, contact information and a call to action.
The enhanced platform also enables travel advisors to create campaigns with customisable marketing materials, including single and multi-voyage flyers to highlight up to 10 Silversea itineraries tailored to clients’ interests.
It will also be the location for Silversea’s latest brochures, its media centre, toolkits to build a destination-based campaign, selling tools designed to generate business and improve advisors’ skillsets, current exclusive offers and the line’s sales support team.
“We are delighted to provide our valued travel advisors with these enhancements to our online suite of marketing resources,” said CMO Barbara Muckermann (pictured).
“In the current environment, digital marketing is more important than ever and we have moved quickly to enhance our digital marketing tools to support our travel advisor partners with their marketing activities.
“Our goal is to make it faster and easier for travel advisors to leverage Marketing Central’s wealth of information and tools to support our travel advisor partners with their marketing activities,” she said.
