| Uber pushes out the Boat

UBER has partnered with Thames Clippers to rebrand the London-based ferry service as Uber Boat by Thames Clippers.

Serving 23 piers along the London waterway, the fixed-schedule service operates 20 boats.

Passengers will be able to book a trip on the commuter service by using the Uber application and scanning a QR code, or can use an existing option to pay, such as London’s public transport card Oyster.

Uber Boat represents another attempt by the technology company to diversify, after it reported a US$2.9 billion quarterly loss earlier this year.

Pictured: A render of an Uber Boat wrap.